ABOUT VETRINA MIA

As a bridge connecting exceptionally creative, high-quality independent designer brands from Italy, France, Spain and all corners of Europe with consumers in new markets, our mission is to give these unique brands a spotlight to showcase their craftsmanship and style, enabling them to shine brightly, in an industry that is otherwise dominated by the big, luxury brand names. 

For many of the creative directors of the brands we collaborate with, they have spent decades in the design teams of these big name brands, in their shadow and constrained to design only in the spirit and aesthetic of those brands, but never with the ability to tell their own design story and inspiration by releasing products entirely original and of their own imagination. 

But tucked away in studios and ateliers all across Italy, France and the rest of Europe, there are countless spectacularly talented, creative and unique brands, presenting a very high quality and luxurious product to the market, yet in the shadow of the big brands, their presence is unseen. 

As a platform, our role is to support these niche and independent brands by providing them with the resources, services, and market insights they need to thrive, and we also feature and present their collections on our e-commerce platforms as well as in locations as well. Each of the brands manages their own production, overseeing skilled artisans in Italy, whose dedication to quality and detail reflects the true spirit of Italian manufacturing, to meticulously craft each of their products.We invite you to explore and follow these brands as they gradually debut on our platform, each with their own aesthetic and vision. With more than 200 brands in our lineup, Vetrina Mia offers a diverse selection of artistry and craftsmanship.Each brand is driven by the desire to tell their own version of "Designed in Europe", and "Made in Italy", one that to date, has not yet had the chance to be heard or seen. It is our mission to facilitate memorable and impactful cultural exchanges and experiences, so feel free to reach out to us and we can even facilitate direct exchanges and dialogue with brands of your interest, so you can learn more about their work.