Marina Lorenzi brand, featuring 100% LWG-certified Italian calf leather, makes its debut in Japan

English Translation for: LWG認証の100％イタリア産カーフレザーを使用した高級バッグ「マリーナ・ロレンツィ」が日本初上陸

Originally Appeared in: Heroes Japan, April 2, 2025

Link: https://heroesonline.jp/202504021505-2/

Marina Lorenzi, with 40 years of experience in the leather goods industry working for Italy’s top brands, has launched her eponymous line in Japan.

A highly skilled designer with a sharp creative vision in bag design, Marina Lorenzi is proud to announce the debut of her exclusive luxury brand in Japan. All of Marina Lorenzi’s bags are crafted in Italy, celebrating the artisan skill and expertise that make the Made in Italy label stand out. Her bags aim to captivate a sophisticated clientele who appreciate the beauty embedded in every detail.

Product Highlight – The "Ambra" Bag

The Ambra bag is the centerpiece of Marina Lorenzi’s exclusive collection, embodying a contemporary design that blends elegance with boldness. Sharp geometric lines are softened by circular studs and embellishments, achieving a perfect balance between structural strength and refined delicacy.

Using LWG-certified smooth Italian leather, this compact silhouette combines luxurious texture with high durability. Available in sophisticated color options of black, white, and beige, it incorporates timeless minimal elegance and elements of modern architectural design. As an iconic accessory, it makes a statement while highlighting the wearer’s style, creating a striking contrast between the purity of the materials and the contemporary form.

Caption: Marina Lorenzi "Ambra Bag" ¥73,700 (tax included)

Caption: The top of the "Ambra Bag" is adorned with silver-tone studs specially designed and crafted in Italy. ¥73,700 (tax included)

The silver metal studs, specially designed by artisans in Naples, are simple yet distinctive, standing out in contrast to the softness of the leather. The three studs positioned at the top enhance the bag’s architectural appeal, while the round leather closure adds an understated touch of luxury. The sharp angles and overlapping geometric design further highlight the fusion of modernity and functionality.

With its adjustable leather strap, the Ambra Bag adapts effortlessly to a variety of styles, transitioning seamlessly from day to night. It is the perfect piece for the modern woman who appreciates art, architecture, and contemporary design.

In 2025, the Ambra Bag is set to establish itself as a symbol of evolution and refinement in the world of contemporary design. This iconic accessory, blending elegance and innovation, will stand the test of time as a truly timeless piece. From tailored daily wear to elegant evening looks, it complements every outfit and continues to shine as a style statement.

Product Highlight – "Emelda” Bag

Crafted from top-quality Italian leather certified by the Leather Working Group (LWG), the Emeralda bag combines sustainability with exceptional quality. Its vivid yellow hue symbolizes energy, vitality, and creativity—radiating warmth and individuality. Perfect for those who seek elegance with originality, this brilliant color evokes dynamism and renewal, while embodying a timeless sense of refinement, just like sunlight illuminating everything in its path.

Caption: Marina Lorenzi "Emelda Bag" ¥73,700 (tax included)

The Emelda bag merges modern geometric inspiration with the harmonious lines of Renaissance architecture, achieving the perfect balance between boldness and refinement. Its structured silhouette evokes innovative architectural forms, while the leather closure symbolizes sophisticated craftsmanship, reminiscent of the grand doors of Renaissance design.

Designed for versatility, the Emelda bag features an adjustable leather shoulder strap and an elegant handle adorned with an 18K gold-plated ring. These details are meticulously crafted by skilled artisans in Teramo, Italy. With a design that prioritizes both beauty and functionality, it also includes two practical pockets, seamlessly blending sophistication with everyday usability.

Rooted in tradition yet embodying contemporary luxury, the Emelda bag transitions effortlessly from day to night and shines in any setting. In 2025, it will stand as an icon of the fusion between modernity and craftsmanship—a bold expression of elegance and unwavering quality for women who honor heritage while looking toward the future.


Caption: Marina Lorenzi "Emelda Bag" ¥75,300 (tax included)


A Journey Born from Passion

Growing up in Bergamo, Marina was immersed in a stimulating and creative environment from an early age, surrounded by a family deeply involved in fashion—especially her father, a renowned entrepreneur in the industry. This world, rich in color, fabrics, and design, ignited her passion for fashion. As a child, Marina began making clothes for her dolls, a hobby that eventually led her to study at the prestigious Istituto Marangoni Fashion Academy.

Marina has built a career spanning over 40 years in the Italian leather goods industry, designing for prestigious brands such as Trussardi, Gattinoni, and Pollini. While these experiences provided valuable growth opportunities, Marina always had a strong desire to express her own design aesthetic. Working within the framework of established brands often meant adhering to creative codes that limited her personal expression. This realization fueled her ambition to create her own collection and present her own interpretation of beauty and craftsmanship. Along the way, her designs have won numerous prestigious design awards in Europe, establishing her as a true talent in the leather goods industry.

Made in Italy: Luxury and Craftsmanship

Marina Lorenzi’s bags are made using the highest quality materials, including LWG-certified leather sourced from premium tanneries in Northern Italy. Crafted entirely in Italy, the bags celebrate the artisanal traditions passed down through generations. Marina works closely with skilled artisans who uphold Italy’s famed leather-making heritage.

A Dream Realized in Japan

The brand’s launch in Japan marks a major milestone. Marina is thrilled to bring a piece of Italy to a culture that values refinement and craftsmanship.
“I want to give women the tools to celebrate their uniqueness and share it with the world,” says Marina. Her bags are more than just accessories—they are expressions of elegance and sophistication, designed for customers who appreciate beauty and history.

Where to Purchase: Exclusively at Vetrinamia

The collection is available at www.vetrinamia.com, a platform showcasing high-quality, niche European brands. Vetrinamia supports independent designers and offers a curated selection of beautifully crafted pieces that reflect true creative freedom and craftsmanship.

In addition to the initial lineup, more than 200 unique and high-quality European brands are exclusively introduced and launched each season on the platform.

Vetrinamia’s mission is to provide a space for designers—many of whom have worked behind the scenes of luxury brands for decades—where they can fully express their creative vision. This ensures that every product reflects genuine creative freedom and unmatched craftsmanship. In this spirit, brands partnering with Vetrinamia have stepped away from large corporate environments to present their own visions through this collaboration.

For the Japanese market, Vetrinamia has launched a fully supported Japanese-language website, allowing consumers to explore and purchase collections smoothly, enjoying a luxurious shopping experience like never before.

Vetrinamia is more than just a retail platform—it is a stage for independent designers to express their creativity. Each piece is a true expression of artistic beauty, offering consumers a new perspective on Italian craftsmanship and the unique design sensibilities of Italy and France.

Vetrinamia
【Instagram】
https://www.instagram.com/vetrinamia_official/
【Official Website】
https://vetrinamia.com